The State of Data Science in Healthcare

Big Data is dead. Long live … data.  The sheer volume of healthcare data now being collected dwarfs that of the largest online retailer (Amazon) and the largest social media platform (Facebook). Big Data has become just “data,” and wise corporate leaders are adjusting...

Data Science in Consumer Marketing

The foray of data science into the consumer marketing space has come with some turbulence. Perhaps the most infamous instance comes from 2012, when Target identified a pregnant teenager based on her purchase data. In the years since, data science has found a sweet...