GUEST POST: Emerging technologies – Angel or Demon

By: Jorge Valdés Garciatorres, MDO, PMP “Not all improvement ideas are good …. It takes a process and governance so that bad ideas die and the good ones flourish.” Denis Matte Once upon a time…. A long time ago, when I first started working in...

Data Science in Consumer Marketing

The foray of data science into the consumer marketing space has come with some turbulence. Perhaps the most infamous instance comes from 2012, when Target identified a pregnant teenager based on her purchase data. In the years since, data science has found a sweet...

4 Data Science Lessons From the World of Sports

One of the toughest challenges of digital transformation and data science is telling the story of data, data which can often seem abstract and intangible.  But there’s a data story to be told anywhere you look. That’s the specialty of data scientists and the value of...